Musicians are more alluring than firemen. June 2013

This month we find out what a woman wants in a man can tell us about the type of relationship she desires, and why seeing red puts men in the mood for love. Also, finding it difficult to convince women to give you their phone number? We discover a simple method of doubling your success rate: buy a guitar!



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Would you give your phone number to this man? Nicolas Gueguen has found that women are more likely to give their digits to a fireman or to a man with a guitar.

The articles covered in the show:

Goetz, C. D. (2013). What do women’s advertised mate preferences reveal? An analysis of video dating profiles. Evolutionary Psychology, 11(2), 383-391. Read paper

Prokop, P., & Hromada, M. (in press). Women use red in order to attract mates. Ethology. Read summary

Guéguen, N., Meineri, S., & Fischer-Lokou, J. (in press). Men’s music ability and attractiveness to women in a real-life courtship context. Psychology of Music. Read summary